Category Archives: bmi

Everyone should care about obesity

Why should employers care about obesity… as long as revenues are “fat” and costs are “lean?” Many myths still exist about the growing global obesity epidemic and, like doughnuts, have major holes. These myths, in turn, may be keeping employers from addressing what is becoming a major problem for businesses. Here are 7 of these myths:

  • Myth 1: Obesity does not exist in your workplace or population
  • Myth 2: Obesity is simply the result of and a sign of an individual employee’s choices
  • Myth 3: Employers can do little to affect obesity
  • Myth 4: Obesity has little impact on employers.
  • Myth 5: Obesity has little to do with overall business strategy, management, operations and finance
  • Myth 6: With high employee turnover, the impact of obesity does not matter
  • Myth 7: There are quick, simple fixes to obesity

You can read more about this debunked myths on Forbes – Obesity Is Everyone’s Business by Bruce Y. Lee

Impact of Obesity on Employers

Essential Target Market for a Gym by Brian Green

Every once in a while, all of us do dream of the day wherein we can walk into any room we wanted and anyone inside would not hesitate to say, ‘That’s a hot body!’ Of course, we all know that we may not all have Paris Hilton’s hot body, evident in her Carl’s Jr. commercial, nor a physique like Brandon Routh, which is the guy who played Superman recently, but we might as well dream big. Am I not right?

Paris Hilton

Though seriously, this is the same philosophy that made the Health and Fitness Industry gross to more than $15 billion in revenue. People would like to look good or feel good in trying to look good. By this, many people sign up for health and fitness programs that will provide them the feeling of security that at least someday we may achieve a beautiful and healthy body. And for those who achieve the most coveted physique, then kudos for your hard-work.

Now a business man would think after the reading the facts above, ‘Who are these people who will pay possibly ludicrous amount of money just to look and feel good with themselves?’, or a better question would be, ‘What should be the target market for my gym business?’ If that is the case, then we will show you the target market for a gym business.

Normally, we would say that men go more to the gym than women do. However, that seems to contradict the present statistics. Believe it or not, 57% of gym and health club members presently are females. This is possibly the reason why health clubs exclusive to women are becoming a successful trend in the health and fitness industry. This also indicates that women are more attuned to a healthy lifestyle than men do. So a female target market for a gym today is the way to go.

Now, a statistic for gym and health club members based on age shows that 35% are still in the range of 18 to 34 years old. This is expected since young people are more conscious with their physical attributes compared to other age groups. But shockingly, 33% of gym and health club members are from the age 35 to 54,

while a substantial 20% of members ages 55 and above. This indicates that the target market for a gym, based on age, is from ages 18 to 55. So a gym business owner must cater to the specific needs of these individuals to attain customer loyalty. An accurate way to know what the target market wants is to do a survey.

Another figure representing gym memberships by annual income still shows that 50% of members have annual income of $75,000, while a noted 19% has annual income of $25,000 to $49,999. This shows that the gym memberships are still distributed throughout a wide-margin in the population; where middle-class citizens are still interested in joining a gym if membership costs will go down. This proves that the target market for a gym business can be widened if costs can be lowered enough.

In summary, a business man who knows his target demographic but does not know how to effectively market his products and/or services to the known targets will not be able to garner the expected maximum revenue compared to a marketing strategy that was deemed to be a success. However, a successful marketing strategy will not benefit you in the long run if you cannot maintain customer loyalty. If this is the case, the people who signed up for your gym will just transfer to other gyms catering to the same demographic. So knowing the target market for your gym coupled with a good marketing strategy, high-quality of service and excellent management will assure the success of your gym business.

This article was taken from http://www.briangreens.com/!

Obesity in United States

I just received an interesting page on CNN.com about Obesity through years in United States of America!

Obesity is a real problem!

I would suggest a lot of cardiovascular exercise for loosing fat.

Here is a basic tip how to maximize your progress with fighting the fat.

The best way to batlle fat is to be in the fat burning zone. This is the zone at which you are doing enough work to burn fat. Your pulse (how fast your heart is beating per minute) determines this zone.

The fat burning zone formula is the following:

Fat burning zone=220-(Your Age) x (.75)
Example if you are 40 years old. Than your fat burning zone is:

220 – 40 x (0.75) = 135 beats per minute

It is important to remember that this are only approximation values. If your pulse is around 10 beats from calculated fat burning zone then you will be burning fat.

Here are orientational values for 20, 30, 40, 50 and 60 year old person.

Years Beats per Minute
20 150
25 146
30 142
35 139
40 135
45 131
50 127
55 124
60 120

Chad Waterbury – 6 Basic Essentials from Testosterone Nation

Just read a mini article from Chad Waterbury about 6 Basic Essentials from Testosterone Nation

1. Frequency

Each body part should be trained twice per week. I’ve learned that anyone, regardless of recovery ability or experience, can benefit from upping the training frequency of each body part to twice every week. See my previously published articles at T-Nation.com for full programs.

2. Exercise Selection

Compound, multi-joint exercises such as squats, deadlifts, presses, and rows should make up at least 75% of your total exercises. If not, you’re wasting your time on isolation exercises that aren’t demanding enough on your neuromuscular system to have any real physique-enhancing benefits. I must stress that 75% is an absolute minimum. Spending 100% of your time on compound exercises is an excellent idea!

3. Set/Rep Volume

As a general rule of thumb for inexperienced trainees, I like to use a set/rep volume in the 24 to 30 range. For example, 8 x 3 or 3 x 8 per body part works well for the lower end of the range. A set/rep scheme of 10 x 3 or 3 x 10 works well for the upper end range. I recommend you start with a volume of around 24 and increase from there if you feel your recovery allows for it. (Just multiply the sets by the reps to get your number.)

4. Training Intensity

The only time you should flirt with failure is on the last rep of the last set for each body part. If you reach failure before that time, decrease the load by 5% for the next workout (using the same method) the following week. If you don’t feel like you’re approaching failure on the last rep of the last set, increase the load 5% for the next workout the following week.

5. Method Cycling

The simplest way to alternate training methods (sets and reps) without driving yourself into a frenzy is to simply switch the set/rep scheme for the subsequent workout for the same upper or lower body training day. In other words, if you performed 8 x 3 on day one for upper body, switch to 3 x 8 for the next upper body workout of the week.

6. Lifting Tempo

Don’t worry about it. As long as you use proper form and control the lifting and lowering phase, you’ll be fine. Focus your mental energy on moving the load instead of counting the rep tempo.